"It is our duty to concentrate all our influence to make popular that which is sound good,

and unpopular that which is unsound”

-Joseph Smith

This quote means that it is our duty to make popular which is sound good. Unpopular which is unsound. To choose the right because it is the right thing. The goal is to make popular sound good. and unpopular unsound. To promote good and not bad. Promote the good to sound better. Promote CTR and demote what is wrong. Demote CTW actions.